Last reviewed: 12 July 2026
Advertising can support the cost of publishing, but it must not be disguised as independent reporting or allowed to weaken basic safety standards.
Clear identification
Paid placements should be marked as advertising, sponsored or promotional in a way that an ordinary reader can understand. An advertiser’s logo or link alone may not be enough to explain the relationship.
Editorial control
An advertiser may provide factual material and request that an error be reviewed. It may not purchase a positive verdict, remove an accurate warning, select a fake rating or prevent publication of a justified correction.
Claims we may reject
We may refuse or remove advertising that:
- promises guaranteed gambling income or risk-free profit;
- targets children or people below the legal age;
- encourages borrowed-money gambling or chasing losses;
- uses false urgency, fabricated reviews or payment proofs;
- hides major bonus or withdrawal conditions;
- links to a misleading, cloned or unsafe download;
- asks users to evade law, identity checks or account controls;
- misuses another company’s identity or brand;
- promotes fraud, malware or deceptive payment collection.
Landing pages and downloads
The destination of an advertisement should reasonably match what the advertisement promises. We may remove a campaign if the link begins redirecting visitors to unrelated pages, suspicious APK files, fake alerts or payment requests that were not disclosed.
Age and location
Casino and betting promotions should be directed only to adults and only where the advertiser is permitted to offer the service. Advertisers are responsible for their licences, targeting, legal compliance and customer terms.
Sponsored articles
A sponsored article must be labelled. It may describe a product, but it must not claim that we independently verified something we did not test or confirm.
Complaints
Report a misleading or unsafe advertisement to contact@betpawa.com.pk. Include a screenshot, the page URL, the destination URL and the date you saw it.
